Perform Google AdWords Audit in Just Ten Minutes
By performing a simple ten-minute DIY audit for your AdWords campaign, you can determine if best practices are being followed to generate the best possible ROI with AdWords audit services. Read here AdWords Audit : Ultimate Guide to Google PPC Audit.There many benefits of Google advertising. So many business owners and advertisers are preferring search engine marketing services and AdWords management services from internet marketing company. Continue your reading on Tech Knol latest technology updates article on trendy technology news. Read now search engine marketing articles and online advertising updates here.
By not following best practices, you could inadvertently be helping
Google make profits at the cost of your own AdWords account ROI. Whether you’re managing your account on your own or you’re partnering a professional PPC audit services provider, you can perform a quick ten-minute minute AdWords campaign audit to make sure best practices are being followed. Here are some things to look out for.
Conversion Tracking Figures
A good PPC audit program services professional will ensure that Conversion Tracking is installed to gain a solid understanding of cost per conversion, one of the most important metrics to determine the performance of a campaign. If you’re outsourcing to a third party AdWords campaign audit provider, look at data for the past thirty dates and check if it tallies with what the agency is telling you through reports and other forms of communication.
Important Campaign Settings
It’s important to review campaign settings from time to time to ensure they are optimized. Campaign settings include various features such as location, device, budget, campaign name and much more. For example, it’s practical to separate geo areas but ensure that the location is neither too generic nor specific or you could end up losing audiences. It’s better if your profit making campaigns are not restricted by daily budget limit or you could end up losing impressions, clicks and conversions.
Advance Campaign Settings
The best AdWords campaign audit professionals understand how to work with advanced campaign settings to ensure a campaign is optimized to deliver solid ROI. Look at the settings for ad scheduling and ad rotation and determine if they align with campaign goals. Avoid this setting – ‘rotate indefinitely’ because with this, Google will show lower performing ads with high performing ones which is a drain of ad spend.
Ad Group Structure
For a search campaign, keywords should be organized into relevant ad groups. You need to review the ad group structure to ensure that your campaign has a large number of ad groups because this allows greater targeting. As a general thumb rule, each ad group should have at least thirty to forty keywords and this is where the expertise, research skills and creativity of an expert white label PPC expert kicks in.
Whether you’re using white label PPC audit services or reviewing on your own, ensure that you have a large amount of relevant keywords and avoid the usage of generic ones as these will just eat into your ad budget without providing many conversions. Review search terms to see which ones are triggering your ads and ensure they have relevance to what you’re offering or else it will be another drain on ad spend.
Quality Score Analysis
Review keyword quality scores by selecting ‘Keywords’, then ‘Columns’, then ‘Attribute’, and finally click on the ‘Qual. Score.’ Column. Find out the quality scores of your best performing keywords based on impressions and clicks. Ideally, your best performing keywords should have a quality score of seven out of ten or higher. A good quality score will help your ad appear higher on search engine sponsored rankings and allowing you to pay for it than your competitor.
Landing Page Evaluation
You can check how good your landing page is by going to your highest volume ad groups, moving to the ads tab and opening up the destination landing page of your ad. It’s important to ensure the landing page mirrors the messaging of the ad because any disconnect will only drive customers away and fail to deliver conversions.
Google AdWords services – Internet Marketing services
This is not an exhaustive analysis but it can throw up interesting information. There are many AdWords management software, AdWords audit software (PPC audit programs) and digital marketing tools are helping the many PPC management services and Google AdWords services seekers. Take remedial action on the above factors and you can significantly improve your ad campaign’s performance. Learn Google AdWords to get more about Google AdWords best practices.