What is Black Hat SEO?
The main idea of search engine optimization is to get to high ranks in search engines thus drive more traffic to their website. Black Hat SEO is nothing but targeting higher search engine rankings using unethical seo techniques. In short violating the search engines terms and conditions.
Black Hat SEO Tactics
Keyword Stuffing – Using keywords repeatedly to draw the attention of the search engines. Usually they use more keywords at the bottom of the post where users won’t notice much.
Invisible Text – Webmasters will put more related keywords and links in invisible text. The idea is they want to index their website under more keywords. Usually they use color of their website background to hide this text. Because search engines won’t consider the color of your text it will read the HTML version of your post.
Link Farm – A link farm is a website (or a group of websites) created only for the purpose of increasing the link popularity of another site by increasing the number of incoming links. In this group every website gives link to every other website in the group thus increasing their incoming links. These type of links are also called Reciprocal Links.
Comment Spam – Using tools like ScarpeBox for auto blog commenting thus increasing comments and trackbacks on the website or blog.
Tips for Bloggers
Black Hat SEO techniques are strictly avoidable if you want to stay in business in long run. Don’t go for automated ways of increasing your blog’s rank. If you apply Black Hat SEO on your blog some or other day search engines will penalize your blog severely. Stick to search engines terms of service and enjoy the natural traffic and rankings. Happy Blogging 🙂