Email marketing is one of the most crucial elements for your online business promotion. Here are some effective tips to help you make the most out of it:
Have an Acquisition Strategy in Place
You should assess places where your target customers are already engaged with your brand. Once you are done with this assessment, it is time to determine the way to use the latest tools and advanced techniques to boost experiences and drive interactive engagement. For instance, you should focus on optimizing acquisition forms for mobile. In case, a customer is on a smartphone or a tablet and facing problem filling out form fast and effortlessly, you’ll lose the opt-in.
Optimize for Mobile
Research has revealed that brands not focusing on optimizing email for mobile should face a serious penalty. As per a study, a large percentage of consumers in the United States delete emails that are not optimized for mobile. So it is important to focus on offering an elegant mobile experience right from the start. In case, your welcome email is effortlessly optimized for mobile, the subscribers will be happy.
You should assess your present data. This is important to ensure you are sending targeted communications and not typically the “batch and blast” mails. Try relying on simple data points such as location and gender, which may intensely improve the experience of the subscriber. Likewise, on social media, you should use geo-targeting features of Facebook with status updates. Do not regurgitate similar promotional messages on social media you use in email. This is because customers are seeking for diverse info in each of those channels.
Personalized messages are highly appreciated by visitors on your website, email subscribers, and mobile subscribers. So it is always good to introduce personalized references into marketing emails which initiates one-to-one communications. Try creating a unique email containing tailored recommendations based on browsing behavior of each subscriber on your website. Sales conversion rates can increase dramatically by adding personalized recommendations into marketing emails. This practice will also increase click-through rates and highly recommended by reputed email marketing services.
Preferences of consumer channel are highly influenced by the capability to effortlessly archive and access messages later. Even though tablets and smartphones imitate most of the desktop messaging experience, a lot of consumers deliberately “park” messages to be able to take action later from their PCs which may have faster internet access or other facilities. Email is definitely a very powerful channel as it is capable of linking the three-device environment of PC, Smartphone, and tablet.
Ask for Permission
Email channel is everlastingly connected with the theory of “permission marketing”—viz., that brands are duty-bound to first seek permission prior to sending email marketing messages to customers. As soon as you are granted permission, start off with personalization and generating data around the consumer.
Email Drives Deals
Not making deals available through email? You are definitely ignoring the largest, direct audience for this content. Most people prefer email to Facebook especially for deals as these are harder to miss in the inbox as compared to several posts flashed across News Feed.
Sharing is Important
In case, your brand is focusing on sharing things with customers via social networks, you are getting at only the tip of the iceberg. There are many cautious consumers who share content off your radar. This is done through email and word of mouth. Such shares may not attract “likers” and “retweeters” exactly for the reason that their activities cannot be seen openly and very difficult to track. It is important to understand that private communications are very valuable to brands. For instance, you will believe more in your friend’s or a loved one’s review than some stranger online.
You need to alter the occurrence and quantity of abandoned cart emails to the purchase at hand, and typical purchase window of that specific item. Some of the exclusive purchases need more time to validate the spending. Hence, the purchase window is larger. On the other hand, an abandoned cart email related to a heating or cooling system must be sent faster to be helpful. This is because individuals with dysfunctional furnaces or air conditioning would require a quicker solution. Also focus on the typical purchase window of your industry. Thereafter, you should send abandoned cart emails consequently.
After purchase, you need to automate a re-engagement campaign. Do this for around 7 days, a month, and ninety days. You should clearly define the point when subscribers, normally buy from your brand again. Also determine the point when they disengage. This is from here you should start personalizing the send date.
When combined with a strong website and customer experience, email creates a steady groundwork for interactive marketing. Also remember that your audience comprise of smartphone owners as well as non-smartphone owners. Hence, any strategy that you follow should accommodate both categories.
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