Best Tips to Hire a Content Marketing Company
Content is the king, and in today’s world, all the content marketing institutes agree with the proverb. With the explosion of the content marketing, business and brands globally and nationally are looking to engage agencies, which will help them with various content marketing efforts.
Just like any other engagements where we chalk out a plan to fill the loopholes and bring clarity to achieve goals to help the potential clients and know exactly who is assigned the task and what task. If you are looking content marketing company, then you have some questions to ask them and ensure that your brand gets satisfied.
Ask the Content Marketing Company – Who will be Producing the Content?
Some content marketing companies provide all content to their clients, and other have or believes in a team effort. They help the client to design a right editorial calendar and make them aware of the necessary skills required to provide great contents, do final edits from an SEO, voice, and standpoint. But many companies are there who does not produce content, so it is highly important to ask your content marketing company before you both sit together to sketch a plan.
Do they Involve Analytics and Automation Tools?
If someone is into content marketing and they claim that the genre is increasing the customer base, then it necessary for them to generate measurable results for their respective clients. Just not the ROI before you choose a content marketing company to make sure your agency is able to deliver you with the measurable effect with the use of advanced analytics platform other than Google Analytics, as it is not enough. As per your budget, there are a number of tools and platforms available these days from which you can choose. Such as for bigger budget there is LeadLander and for those with a small budget can choose HubSpot.
Ask if they will Train your Company How to Use Various Tools
If your business is going to spend some budget on the use of tools like HubSpot and LeadLander, then it is better you get down and learn them religiously. The dramatic impact has filled true colors when you make a profit from those tools.
Are they Able to Use the Strategy that they Preach?
There is the old saying that it is not good to go to a dentist with a bad tooth. Well, it is the same with the content marketing company. You need to make inquiries like – are they a regular blogger, are they ranking for the primary search phrases, how much fans, followers, likes and shares they have on their SMO channels, does their website ranks well on SEO tools. If you do not find a satisfactory reply to any of these questions, it is better to proceed to the next provider. So, when you engage a content marketing company, do look for their training.
Need to Know the Matrix of Success
Well, this is one of the toughest questions for the content marketing companies to reply. For most of the companies the straight answer, which they prefer to give, is a little basic one – better traffic, better leads, and better sales. But now the essence of content marketing is changing. This is being vital for both agency and the clients. Yes, it has created a win-win situation for both customers and the company. It is not necessary to look around and bend the road to predict the company’s growth.
Does SEO Make Sense in Business Promotion Today?
Any content marketing company adds the extra value to the inbound marketing efforts through SEO and vice versa. Modern SEO is all about thinking like a great searcher and find the right answer to their questions and queries related to it. This is one of the great essences of content marketing and new age SEO.
Do you Need to Hire an in-house Content Manager?
A content manager is the starting point of an exciting content marketing journey. This person organizes, edits, and produces content. The content manager is the motivator of the team and the important person within the company to finish the complete marketing procedure and teaches a member of the sales team about newer content ideas that you can employ in the sales process. There are some companies who hire an in-house content manager to work seamlessly and avoid any confusion in content from both ends.
Who will be Helping you with Changes in Websites?
If you hire a content marketing agency then it is must for you to ask whether they are going to handle the site contents or not? Well, the technical side of the content marketing that is involved in this situation. The website is the object that you need to optimize so the content should be refreshing and great to read at a glance. Depending on the company size, you may or may not require an in-house web designer. But remember that great content marketing begins with proper website design. Since great content marketing means, new pages will be added to the site; there will be a new call to action, and conversion forms all will be place in different areas. This will tinker the site’s SEO and will improve it at the same time.
You need to identify what parties are capable of making these changes and that too on a tight deadline. This is one of the eminent criteria to keep in mind while choosing the right company for your business.
These were a few questions that you might ask a content marketing company before you hire it. You can clarify your queries and doubts to work harder and achieve the best ROI. Though there are many things to ask, this list is at least enough for both startups and SMEs to get started with their content marketing efforts and indeed head in the right direction.
Get Inbound Marketing Success
Employ these ideas and make content marketing the best tool to steer your business towards the inbound marketing success.