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Technological advancements either make life easy or complicated for us. Digital marketing is no exception. With the new developments in computers and mobile phones, the ways that we can market our business have broadened. One aspect that has been a game changer is the mobile app. Mobiles offer us the convenience that a desktop or laptop can’t. We carry them wherever we go and provide easy access to the online world.
Why Go for These Mobile Apps
During the early days of online marketing, a digital marketing company would mostly rely on emails to do business. But the process has gone trite over the years–if not time-consuming. It’s become a necessity to use other faster options, such as with applications.
The prevalence of eCommerce has opened doors for mobile apps. More online users now tend to rely on them for buying and selling products and services. With the smartphone, mobile marketing has gone from being a secondary concern of an enterprise and into an integral part of its strategy.
Another Platform, Another Opportunity
Marketing is an essential element of any business. Without it, you’ll have a hard time making a name for yourself in an already competitive environment. Mobile applications can give you another platform for marketing your brand and selling products. Digital marketing is supports your traditional or offline marketing strategy.
A More Personal, Convenient Approach to Clients
One of the unique features of mobile apps is its directness and responsiveness. They can immediately cater to your needs with a few swipes on the screen, whether it be flight bookings, a purchase at an online store, or the daily news.
Companies are now taking advantage of mobile apps because they can make transactions in so easy and so short a time. And they can even go the extra mile and have the app provide personalized services to the customer.
A Representation Of Your Brand
As it is with your website and your social media pages, mobile apps are also an extension of your brand. They tell much about the quality of your company’s services. Making sure your app is up to date and functioning regularly is a must if you want to retain your customers. And if your app performs well, your current users can recommend it to others. You can easily increase your visibility to a wider audience when your products have been tried, tested, and proven.
It is quite staggering to think of the number of people who use mobile apps on a daily basis. This is why it’s important to start implementing the use of mobile apps as a link between our businesses and our customers–especially for those of us who have a digital marketing company. The mobile user audience is full of potential.
There are still more technological advancements in the future, and mobiles are and will be a part of it for a long. Meanwhile, you might want to take full use of the changes being made on how we market things using them to get the results you want.
Category: Mobile App Technology
Article: How Mobile Apps Changed The Way We Handle Marketing
Author: Jessica Madrazo
Jessica Madrazo is a digital marketing veteran in Davao City. She uses her 12 years of experience in the business process outsourcing industry to empower other small business and organizations through online, specifically facebook marketing. She is the Operations Director of digital marketing company Coffeebot, and the CEO of online marketing training firm Mental Pictures.