It is not new for the ridesharing giant to be surrounded by disputes, scandals, troubles and lawsuits, but the partners don’t feel the same.
The internal documents reflect that the Spotify service is in the process of considering ending their mobile application partnership with the American ridesharing giant- Uber. According to the internal facts, the Spotify service seems to be uncomfortable in continuing their business partnership with the ridesharing company because of the speculations and controversies surrounding the company. And it is more specifically related to the application program interface that enables the Spotify user to connect and dictate all the contents that are played in the Uber cab during their ride.
Internal email to end the relationship
The riders of the ridesharing company have the access to the application interface that allows them to control the Uber driver’s sound system using their mobile phones.
The Head of the Products at Spotify, Gustav Soderstrom explained about the internal mail and said that the music streaming company is not comfortable in punishing their users for the sake of the API and tries to change the response by showcasing and participating in the standards of their company. The reason behind the internal email is because of the recent issues faced by the ridesharing company, but Spotify did not mention the incident that made them rethink about continuing their partnership with the ridesharing company.
Series of wrangle surrounding the car hailing giant
One of the former Engineer of Uber tweeted about her experiences working with the ridesharing company. In the letter she explained the sexual harassment she faced from a senior Manager, while the complaint was not addressed by the Human resource department even after reporting several times.
The tweeter letter posted by the ex-employee explained the work culture of the ridesharing that made even the investors had to take a closer look at the ridesharing company’s work culture. However, the company arranged for an investigation headed by former Attorney General Eric Holder.
CEO’s viral video
The ridesharing company’s CEO himself was caught in a controversy after a video that went viral on the internet. According to the video clip, the company’s CEO had hailed in the Uber cab driven by Fawzi Kamel. While conversing with the CEO, the Uber driver complained about the decrease in the driver earnings and on hearing the complaint the CEO lost his temper and shouted at the driver.
This video went viral on the social network that affected many driver partners working with the ridesharing giant. Later, Travis Kalanick publically apologized to the employees for his behavior and the passengers.
Uber hash tag
When all the drivers and public were protesting against the immigration ban introduced by the President of the US, Donald Trump, the ridesharing giant was accused for supporting the new rule.
Drivers near the Kennedy International Airport in the New York City decided to halt the service to mark their support to the protest, so the ridesharing giant informed that they will provide transportation service near the airport. This became a serious issue stating that the Uber is supporting the President’s new rule, and so the people started deleting the ridesharing app and the #DeleteUber hash tag was spread to many users.
The self driving cars of Uber were launched by the company last year and were tested in some of the major cities in the country. While Uber is the first company to launch the service, Google’s parent company Alphabet accused the ridesharing giant for stealing the self driving technology form its autonomous program Waymo.
These are some of the recent issues faced by the ridesharing giant and anyone or all the incidents might be the chance for the music streaming company to plan to end their business relationship with the company.
Music for your ride
The ridesharing company joined with the Spotify streaming music service in a business relationship in November 2014 that will allow the riders to take over the remote control of the music playlist that they hear from the Uber speakers.
The music choice is left in the hands of the riders, and they take charge of the songs that has to be played in the ride. And the process is quite simple. The riders having the Spotify account from the profile screen in the Uber app and they have to do this setting only once and the next time they will automatically connect to the music stream and start listening to the songs of their wish.
The riders who wish to connect with the music can request for the ride in a regular manner and the only difference is that, they will be notified with a music bar at the bottom of the ridesharing app to indicate that they are matched with a music enabled Uber cab. The riders can start listening to the songs from the Spotify playlist when they tap on the music bar, while they are waiting for their Uber cab to arrive. The playlist will start playing as soon as the ride begins and can control the music system using the Spotify or Uber mobile application until they reach their destination location.
The service was first launched in 10 cities in 4 continents; they are New York City, Nashville, Mexico City, Los Angeles, San Francisco, Stockholm, Sydney, London, Toronto and Singapore. Later, will the response from the ten cities, both the companies decided to launch the services in all the cities where the ridesharing operates the service considering the Spotify service in that city.
The riders were able to listen to some of their favorite songs by their favorite artists like Matt and Kim, Ricki Lee, The Sam Willows, Professor Green, Kevin Drew, Andrew W K, Ansiktet, Diplo, Jake Owen and Ximena Sarinana.
Music for everyone- Play any song, any time
Spotify is a podcast, music and video streaming service that was developed as a startup in Stockholm in Sweden and was officially launched on October 7th, 2008. The service provides the digital rights management and protected content from the media companies and record labels. As it is a freemium service, the basic features in the service are free with ads and some of the additional features like the offline music download and streaming quality are available with paid subscriptions.
This service available in most of the countries in Asia, Australia, America, Europe and in New Zealand and is available in most of the latest devices like Linux, Android, Windows, iOs and Mac Os. The users can search for the music using various parameters like the playlist, genre, record label, album and artist. Besides, the users can edit, create and share the tracks and playlists on the social media and also join with other users in creating playlists.
The service offers the users the access over thirty million songs and by June 2016 the service had one hundred million active users monthly and the recent report on March 2017 shows that the service has about fifty million paid subscribers. Unlike the download or physical sales in which it pays the artist a fixed amount for each album or song sold, but Spotify service pays royalties to the artists based on the based on the number of streams as a proportion to the total number of songs streamed on the service.
The company offers seventy percent of the overall amount to the royalty holder, who then also pays the artist depending on the service.
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