Top 5 SEO Mistakes that can Harm your E-commerce Business
There are a number of websites that provide a variety of products around the world. But, very few of them are able to actually perform well. There are various ways to make your target audience aware of your website. SEO is one of those ways that makes you visible to your audience. It helps customers to find the most relevant product websites.
Using the right SEO techniques is extremely important nowadays for surviving this growing competition. Some people are often seen committing SEO mistakes that can make any e-commerce business suffer. In this article, you will get to know about some SEO mistakes that can harm an e-commerce business immensely.
#1: Insufficient Product Reviews
Product reviews matter a lot when it comes to influencing the customer to buy a product. I am sure many of you can relate to this point just like me. If you have 50 or more reviews, then your website conversion rate can increase by 4.6%. Reviews are helpful for search engines too along with customers. E-commerce brands that have more reviews enjoy the benefit of better ranking. This is because they are considered more trustworthy and relevant.
#2: 404 Page
A 404 error indicates that a page couldn’t be found. This error can appear due to several reasons:
a)The products have gone out of stock or taken off from the website.
b)A recent change in the product categories.
c)The page has been deleted.
d) External or inbound links are pointing to a page that has been deleted or a page that doesn’t work. Such error can make a visitor feel frustrated and probably lead to a permanent exit from your site. Too many 404 pages can drop a site’s ranking. This can further lead to a decline in link value and engagement.
#3: Overlooking the power of Images:
Visuals play a very important role in creating a long-lasting impact on readers minds. Pictures enhance the page’s SEO along with the viewership. Selecting the right image is also a crucial part that shouldn’t be missed.
Here are a few points that you must consider while selecting an image. A large amount of customer base comes from social media sites like Facebook and Instagram. So, keeping them visually appealing is what attracts more people towards any brand.
a) Always choose images that are high in quality but less size. Picking a large image will not only occupy too much of your space but will also increase the loading time. Visitors don’t like to wait for a longer time. Long processing time can ultimately make them lose interest.
b) Avoid using duplicate images or give proper credits to the correct image source.
c) Use “Alt text”, this tag is considered to be the description for your image. It helps to assist Google to see the pictures that we put.
e) Including good and catchy images doesn’t always require much efforts or time. People with no designing knowledge can also design easily with the help of free graphics designing tools like Canva. This tool will help you to create amazing social media posts for your e-commerce social accounts.
#4: Lack of High-Quality Content
Never underestimate content marketing. Working just upon few CTAs and product descriptions is not enough. You need to publish high-quality posts on your website. Boring blog posts and descriptions can impact traffic and engagement rates. Use interactive and easily understood terms that have a unique take on every topic. Just writing the same things that everyone else is writing seems to generic to people.
Share special points or lesser known facts about your product or related topics. Both the search engine and customers judge a site based upon the quality of its content.
#5 Lack of Mobile-Friendliness
Responsive design is what leads to Mobile-friendliness. Navigating and selecting items on a desktop version through a mouse is comparatively easy than mobile. Therefore, a mobile version should be designed in a way that it becomes easy for customers to understand and select with a touch on their screens. Also, use graphics that are lower in pixels so that page loading speed is not slowed down.
I hope this article helped you to know about some commonly made mistakes that can impact your e-commerce business. In case of any query, do feel free to contact us through the comment section below. Thanks!
Article: 5 SEO Mistakes that can Harm your E-commerce Business
Kavita is an Outreach Specialist cum Content writer. When not glued to her laptop, she can be found making travel plans that rarely happen : ). Connect with Kavita on Twitter @dreamerkavita