Internal Linking SEO Best Practices

Pendem RajuSEO7 Comments

In our advanced link building guide we published all the possible link building tactics. In our link building guide we said internal links are very important as backlinks. Internal link is nothing but a hyperlink to other page on the same website. If you observe Wikipedia or they give internal links to their own pages. That’s how they rank good. These days most of the blog owners are using plugins to show related posts and popular posts. Latest themes also coming with feature that suggests related posts based on tags and categories. These are not considered as internal links. Internal links are always must be within post content.

Internal Linking SEO Best Practices

In this post we are going to address following queries regarding internal linking.
1. Where should we link in the post?
2. Nofollow or Dofollow links?
3. How many internal links ?

Where should we link in the post?

You can link to your pages anywhere in the content. But it is always recommended to link in the top fold. In the sense link in the first paragraph of your content. Google crawls your post from top to bottom and indexes first instance of the links. So links in introductory paragraphs pass more search juice than links in the bottom or conclusion part.

Nofollow or Dofollow links?

Nofollow link tells search engines not to follow the link and don’t pass the rank. Dofollow link tells follow the link and pass the rank as well.

Google Spider Bot

Pic Credits: MOZ

The above image says when Google spider reaches page A it sees links to pages B and E. If the links are dofollow links it will index B and E pages also. Many bloggers think dofollow internal links are treated as spam. But Matt Cutts said it doesn’t matter whether internal links nofollow or dofollow. But obviously passing link juice to your internal pages is an added advantage. So it is recommended to use dofollow internal links.

In WordPress if you select a link to open in the same window by default it is dofollow link. What if you want open in new window? Using follow nofollow control plugin set default setting to all your external links on your posts to dofollow or nofollow. You can exclude some domains you want. You can configure the plugin like in below image. In Follow Domains enter your domain and your guest authors domains.

Follow Nofollow Control

Target Long Tail Keywords

When linking to your own webpage link from a phrase instead of short keyword. Short keywords are highly competitive and users also used to search using short keywords. But now people are using more descriptive queries. So it is highly recommended to link for long tail keywords. For example instead of linking for link building, link for link building best practices or  best link building techniques. For more details you can read our post long tail keywords seo that drives more traffic.

How many internal links?

According to Nick Bilton report top 98 websites have 369 links on an average on their homepage. According to Google single page can have 100 links. Google won’t consider that as spam provided you should not link to spam pages. If you are a blogger it is recommended to link 5 internal pages in a typical 500 words post. Because too many links may irritate the visitor. Bloggers always link to your own pages to open in the same window. The sad part is as we keep on posting we forget linking to older posts. At Tech Knol we use seo smart links to link to old content. This plugin can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog. Configure the plugin settings as in below images. In the Custom Keywords box enter keywords and the url to link the keyword.seo smart links 1

seo smart links

seo smart links 3


Internal linking helps any website to rank well for different keywords and also it increases user engagement thus less bounce rate. Less bounce rate means user is spending more time on your website by reading more content. These kind of visitors may convert as customers which means good visitor to customer conversion rate.

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7 Comments on “Internal Linking SEO Best Practices”

  1. Hi Anil,

    Nice write and thanks for sharing. Just want to add that Matt Cutts said something about the number of links per page. The myth of 100 links per page is like since 2007 (I think) and even Matt himself said SE had changed ever then.

    Hit up the video on this site to make even better understanding. Until date, I have more than 100 per page. Not an issue if you have good quality and long articles to share 🙂


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