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If you are interested in the theory (recommendations) of creating presentations, you’ve probably met such a scheme: 1 slide – 7 words – 7 lines – 40 seconds. Perhaps you’ve seen it in some other variations. For example, you could read about “5 bullets” rule, the minimum size of the text and some other “important” parameters.

My experience shows that all this is useful only at the first stages when you have little experience as it allows you to avoid very childish mistakes. However, there’s one rule that I always follow. I always download PowerPoint diagrams, charts,templates to save my time from this boring routine. So don’t waste time on designing but on the story preparation.

A single and universal approach for all the occasions that could be suitable for all types of presentations doesn’t exist. Therefore, the only thing that can save you is logic, common sense and sense of taste backed up by experience. But it’s some general advice and understanding of some important aspects of the functioning of the living brain. Let’s talk about this a bit.


PowerPoint Presentation Tips

In any piece of work (book, cinema, opera, etc.) there is some composition. The structure of the narrative structure is leading the viewer from the beginning to the end of the story supporting interest in it and guiding the key ideas that the author wanted to convey (composer, writer, director, etc.).

Of course, in practice, a specific outline of a story will always differ from that of another. There will be a different story, different timing, and different proportions. Somewhere you will share bitter experience, and somewhere good decisions. In some cases, you will tell one particular story throughout the presentation, and in others, many are small, connected by some common idea.


As you know, one and the same thought can be conveyed within:

  • One tweet;
  • One PowerPoint diagram;
  • For 5 minutes, as it is done in the Ignite Show;
  • For 20 minutes, as it is done in TED;
  • For 30 minutes, 45 hours, two…

Your idea may turn out to be sufficiently scalable in time, however, its perception by the audience can begin to suffer simply because of the particular perception of information by a person. Therefore, as soon as you perform more than 10-15 minutes of a monotonous story, your viewers begin to fall asleep and they must be awakened. In this sense, do not forget to highlight those points where you will focus the attention of the audience, and make sure that they are bright enough to maintain interest.

A story is more important than slides. Yes. If you do not have a single story and no structure, that’s bad. Of course, you can tell a joke and nothing more, but it’s probably not what your audience came for. In the best case, they will remember some good jokes. If you tell too much about everything, it’s bad. No one will remember the main thing. If you forget to draw the attention of the audience, everyone will just fall asleep. So make sure your presentation is concise yet covers all the details pertaining to that topic. Hope that helps 🙂

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