Useful Guide on How to Create a Brand on Shoestring Budget
In this current world of digitization, having just a brick and mortar establishment for your business is not ideal. It takes more than just a live office to succeed amidst this stiff level of competition that exists in today’s world.
However, in order to build a digital presence, one must have enough money. The tools, the campaigns, the paid ads all require investment and that too is not quite low. But does that mean small business organizations cannot compete in this business environment? Well, of course, they can.
While brand imaging is expensive, there are tricks and tips you can use you in the initial days to power up your business. But what are these tricks? Where do you find them?
If you are searching for answers to such questions, your search ends here! We have a few tricks you can use to create your brand within a shoestring budget!
Conduct Through Research:
It is important to note, that strong brand creation requires thought after research. You need to be well aware of your customer’s preferences before you start selling your products. Knowing your customers will do you a great deal of help!
While other companies pay hefty amounts to consultants to do the market research, you can cut down on that cost and do it yourself. Don’t worry, there are multiple free tools you can use for that purpose. A lot can be included in the picture, starting from a simple Facebook pole to elaborate keyword research. Additionally, take help from Statistica, it provides valuable information collected from all over the world.
Design Your Own Logo:
The importance of a logo for a brand cannot be highlighted enough. But while others dole out thousands of rupees to a graphic designer for logo designing you can get your own logo designed with the price of a cup of coffee. You can use a logo generator to get your work done.
Logo Maker tools like Canva uses the name and the purpose of the business and creates unique brand logos. Always remember that your logo will remain in the mind of your audience. So make it worth it.
Make Use of A Website Builder:
Though other big organizations appoint website developers to get the work done, doesn’t mean you have to do that if you cannot afford it.
There are multiple online website builders you can use to get the work done and all of these look extremely professional and well developed.
Since 100 percent of the consumers search for online first, it will be a wise idea to choose one to get the work done. Your customers will want information about the brand, and your website is the first place they will check. So it is a good idea to make t worth their while.
There are a lot of options you can select from, Weebly, Simbla, Wix, Strikingly are to name a few. Know more here.
Make A strong Identity:
You must focus all your energy to create a good brand identity. But, do not use expensive tricks and trade to get the work done. Though they bring in amazing results in the beginning, they soon start losing their value. On the contrary, communicate your mission, vision, and goals well.
Spend some time thinking about what your company caters to. Does it sell pet utility stuff? Then how do you love for the pet animals?
Every segment of your brand image should communicate your message, this will help customers understand the value and ideal of your brand. You have to keep your goal sharp and focus steady, the rest will fall in place.
Make Effective Use of Social Media:
In order to run a business successfully in current times, a strong social media presence is highly required. It is a cheap way through which people connect with the target audience and understand their likes and preferences. A simple Facebook page can go a long way for this purpose.
In addition to that fun competitions, polls, memes can be shared so that people connect and engage with the content.
However, if you feel that dealing with social media is not your game, you can get the social media manager, a tool to automate your social media posts for this purpose. Get a post scheduler to plan posts, so that you don’t need to do it on a day to day basis.
There is no limit to what you can do to create your brand image these days. Just choose what works for you.